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Negotiating Your Worth

Pricing photography is often one of the greatest hurdles for people looking to break into the profession, bringing beads of sweat to the forehead just thinking about it. It’s especially nerve-wracking when you’re faced with a client demanding to know why they have to pay that much for your services. And chances are if you’ve just adopted the prices you’ve seen some other photographers in your area charge, without taking the time to actually calculate and understand what you charge what you do, then you’re going to be in some hot water to explain your worth.

You need to not only know the worth of the services you are providing, but you need to know how to articulate what you’re worth and why you’re worth it. Photography is an amazing creative outlet and career, but don’t doubt for a second that it’s a business. You’ve got to wear a lot of hats in this industry. Make sure you’re equally versed in the business practices as in the visual principles. When you can negotiate and state your worth with confidence and how you arrived there, you give your client confidence as well. Here are a few things I find critical when I find myself in the position of negotiating my worth.

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